St. Johnsbury, VT – Northern Counties Health Care, an area non-profit organization serving the Northeast Kingdom of Vermont with a rural network of five community health centers, three dental practices, and a home care and hospice division, is introducing a new corporate logo.
The logo, designed by Earthlogic, a branding and design firm located in Essex, VT, is part of a new marketing initiative that will include a new website for the organization, also being designed by Earthlogic.
“Our old logo has been in use since 1976. As we started planning for the new website, we realized that this was a great opportunity to update our corporate logo, one that better reflects the scope and mission of NCHC as it operates today,” said Shawn Tester, CEO. “We serve a diverse audience of people, offering compassionate care in our community health centers or in the privacy of our patient’s homes.”
The process to develop the new logo included several design phases and a company-wide survey to choose the final version. The new logo was introduced during NCHC’s Annual Meeting on October 11 and will start to be incorporated across the entire NCHC system.
“We still offer the same compassionate care, but with a new look,” said Tester. The new NCHC website is scheduled to be introduced in early 2019.
The service area of NCHC includes Caledonia Home Health Care & Hospice, Concord Health Center, Danville Health Center, Hardwick Area Health Center, Island Pond Health & Dental Center, Northern Counties Dental Center, Orleans Dental Center, and St. Johnsbury Community Health Center.